I created this logo for Shaw's line of new, ultra-soft carpets. The logo is meant to evoke the softness and luxury of this high-end carpet line.

Shaw Smart Target is an advertising tool that connects dealers to their local market using current data related to floor covering. This tool educates dealers on their unique markets and what products they buy. I created this logo to illustrate how data "connects" our dealers to their customers.  

In 2013, Shaw held their first Elite Dealer Summit convention in Denver, Colorado. The event was for the top grossing dealers in the country and announced the newest, most exciting products in floor covering.

EPIC Clik is a brand of EPIC hardwoods released by Shaw in 2013. It's an engineered hardwood that installs by clicking together, much like a puzzle. The logo reflects that function while maintaining the familiar brand of EPIC hardwoods.